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Cookie Policy

How Adviora.AI uses cookies and similar technologies on adviora.ai, what each category is for, and how to change what you allow.

Effective 1 August 2026

Introduction

This Cookie Policy explains how Adviora, operated by Adviora.AI, uses cookies and similar technologies when you visit our website or use our services. Cookies help us improve website functionality, understand visitor behaviour, enhance security and deliver relevant content.

By continuing to use our website, you acknowledge that cookies may be used in accordance with this Cookie Policy and your selected preferences.

What are cookies?

Cookies are small text files stored on your browser or device when you visit a website. They may be:

  • Session cookies, deleted when your browser closes
  • Persistent cookies, which remain until they expire or you delete them
  • First-party cookies, set by Adviora
  • Third-party cookies, set by service providers

Why we use cookies

Adviora uses cookies to:

  • Keep the website secure
  • Remember your preferences
  • Improve website performance
  • Analyse visitor behaviour
  • Measure marketing performance
  • Personalise your experience
  • Prevent fraud and abuse
  • Understand product usage
  • Support customer success

1. Essential cookies

These cookies are required for the website to function properly and cannot be disabled through our preference centre. They cover session management, authentication, security, load balancing, consent preferences and fraud prevention.

Representative services: Cloudflare, AWS CloudFront, Google Tag Manager (container loading), a cookie consent platform, and reCAPTCHA or hCaptcha.

2. Analytics cookies

Analytics cookies help us understand how visitors use the website so we can improve it. Representative services: Google Analytics 4, Microsoft Clarity, Google Search Console, PostHog and Ahrefs Analytics.

These cookies may collect:

  • Pages visited
  • Session duration
  • Device type
  • Browser type
  • Traffic source
  • User interactions
  • Conversion events

3. Functional cookies

These enhance the experience by enabling optional features such as embedded videos, demo booking, live chat, contact forms and personalised preferences. Representative services: HubSpot, Calendly, YouTube, Loom, the LinkedIn plugin and Typeform.

4. Marketing cookies

Marketing cookies help measure advertising effectiveness and deliver relevant campaigns. Representative services: Google Ads, Meta Pixel, LinkedIn Insight Tag and Microsoft Ads UET.

They may be used to measure conversions, understand campaign performance, build audience insights and improve advertising relevance.

Managing your cookie preferences

You can manage your preferences at any time using the Cookie Preferences link on our website. Depending on your choices, you may accept all cookies, reject non-essential cookies, enable only selected categories, or withdraw consent at any time.

Disabling certain cookies may affect the functionality or performance of some website features.

Third-party cookies

Some cookies are placed by trusted third-party providers whose services are integrated into our website. These providers may process information according to their own privacy policies, and we encourage you to review them.

Cookie retention

Retention periods vary by purpose. Some cookies expire when your browsing session ends; others remain on your device for a defined period to remember your preferences or support ongoing functionality.

Changes to this Cookie Policy

We may update this Cookie Policy periodically to reflect changes in our services, technology or applicable laws. The latest version will always be available on this page with the updated effective date.

Contact us

If you have questions about this Cookie Policy or our use of cookies, contact Adviora.AI, No-1 13/5, Thiruvenkatasamy Road, RS Puram West, Coimbatore – 641002, Tamil Nadu, India, or email info@tatvaone.ai.