AI visibility intelligence
Be found where the next generation of search happens.
Customers no longer rely only on search engines. They ask ChatGPT, Gemini, Claude, Perplexity and Google AI Overviews for recommendations before they ever visit a website. See how each one describes your brand, why competitors get recommended instead, and what to change.
- ChatGPT
- Gemini
- Perplexity
- Copilot
- AI Overviews
SEO, AEO and GEO
Three different questions, and ranking for one does not answer the others
Adviora tracks all three, because the page that ranks first is regularly not the page an assistant quotes.
- SEO01
A place on the results page
Search Engine Optimization earns you a position in the list of ten blue links. It is still the floor, and it is no longer the ceiling.
- AEO02
A place in the answer itself
Answer Engine Optimization earns you the box, the snippet, the voice response — the answer a buyer reads instead of clicking through.
- GEO03
The source the model reaches for
Generative Engine Optimization goes further still: becoming the source an AI model pulls from when it writes something new.
What you'll see
Two scores, and the reason behind each one
A score on its own is a mood, not an instruction. Every number here opens into the prompts, engines and pages behind it, so “our AEO score dropped” has an answer in the same screen.
- 01Your AEO score, tracked over time rather than sampled once
- 02Your GEO score, and which prompts move it
- 03Answer coverage across every engine we watch
- 04Issues broken down by category, so you know what to fix first
- 05Which competitor is being named where you are not
- 06Whether what an engine says about you is accurate, outdated or missing
Where Adviora is watching
The four engines answering the questions your content used to
People increasingly ask these systems what they once typed into a search box. Adviora checks what each one actually says about your brand, and flags where the gap is costing you a mention.
ChatGPT
The default first stop for a growing share of category research — and the one most likely to answer without a click.
Gemini
Feeds both the assistant and the AI Overviews sitting above your organic result.
Perplexity
Cites its sources inline, which makes it the clearest read on whether you are considered credible.
Copilot
Where the question gets asked inside the tools your buyers already have open at work.
The gap that costs you
Accurate, outdated, or missing entirely
There are three ways an assistant can talk about you and only one of them helps. Adviora separates the cases, because the fix is different for each.
Accurate
The assistant describes what you actually do, to the audience you actually serve, and cites you while doing it.
Fix: keep the signals fresh
Outdated
It describes a version of you from two years ago — the old positioning, the old pricing, a product you retired.
Fix: a factual correction
Missing
You are not in the answer at all, and three competitors are. The engine had no reason to reach for you.
Fix: a reason to be cited
By the numbers
Figure pending — awaiting verified data
A growing share of buyer research now happens inside AI chat answers rather than on traditional results pages — which is why brands optimising only for classic SEO increasingly find themselves absent from the answer itself.
Illustrative, not a measured result. This section is held for a sourced figure before launch.
Why AI recommends some brands over others
Appearing in an AI answer isn't random
Modern AI systems weigh several signals before deciding which sources to reference. These are the ones Adviora monitors — and the ones you can actually change.
- Content quality
- Trust & Authority
- Website credibility
- Structured information
- Technical accessibility
- Topical relevance
- Citation opportunities
- Brand consistency
- Content freshness
Measure more than mentions
Visibility isn't only whether your brand appears
It is how consistently you are represented, how often you are referenced, and where the openings are.
- AI visibility score
- Platform coverage
- Brand mentions
- Citation frequency
- AI recommendation rate
- Competitor comparison
- Content coverage
- Visibility trends
- Opportunity score
Identify gaps before your competitors do
AI search is still moving quickly
New content, changing customer behaviour and shifting authority signals all affect which businesses appear in AI-generated answers. Adviora flags the change while it is still a change.
- Missing citations
- Weak authority signals
- Unanswered customer questions
- Content gaps
- Emerging opportunities
- Declining visibility
- Competitor gains
- New AI search trends
Aria
Ask Aria about your AI visibility
Every AI visibility insight is available through ordinary conversation.
Aria investigates the supporting data, explains what it found, and recommends the next best actions — with the evidence attached rather than asserted.
See how Aria works- Why aren't we appearing in ChatGPT?
- Which competitors are recommended instead of us?
- What content should we improve first?
- How has our AI visibility changed this month?
- Which trust signals need attention?
Why teams choose it
AI discovery against search rankings alone
| Traditional SEO monitoring | Adviora |
|---|---|
| Search rankings only | Search and AI discovery together |
| Keyword positions | AI recommendations |
| SERP analysis | Conversational visibility |
| Static reporting | Continuous AI monitoring |
| Search performance | AI platform coverage |
| Manual research, one prompt at a time | Connected intelligence |
Frequently Asked Questions
It helps you understand how your business appears across AI-powered search experiences such as ChatGPT, Google AI Overviews, Gemini, Claude and Perplexity, by monitoring discoverability, citations, recommendations and the visibility signals behind them.
Traditional SEO improves your position on a search results page. AI visibility is about how your business is represented inside AI-generated answers and recommendations. Both matter, and they reward overlapping but different things.
ChatGPT, Google AI Overviews, Gemini, Claude and Perplexity, with support for further AI search experiences as they emerge.
Only so far. AI visibility is influenced by content quality, trust signals, technical health, structured information, authority and relevance — most of which live on your site. Improving your digital presence is what strengthens your ability to appear.
It works alongside the Executive Dashboard, Customer Discovery Engine, Competitor Universe, Trust & Authority, Technical SEO, Content Intelligence and Aria to provide connected insight rather than an isolated score.
Improve your visibility across the next generation of search
Run the check on your own domain and get the list of prompts where a competitor is named and you are not.
- The prompts you are absent from, with the engine that answered
- What each engine currently believes about your brand
- The first three things to fix, in order
