Generative engine optimisation
Become the brand AI chooses to reference, cite and recommend.
Search is evolving past rankings. Buyers increasingly ask ChatGPT, Google AI Overviews, Gemini, Claude, Perplexity and Copilot for a recommendation instead of browsing results. GEO is the work of strengthening the signals those systems use to judge credibility, authority and relevance.
On your dashboard
- GEO scoreOnce connected
- AI citation rateOnce connected
- Entity strengthOnce connected
- Brand mentionsOnce connected
Why GEO matters
Instead of comparing ten results, users increasingly rely on one answer.
If your business isn't part of that answer, you're missing the visibility entirely — there is no page two to be on. GEO is how organisations adapt to that shift, by improving how AI models evaluate and reference their expertise.
How Adviora improves GEO
Seven levers, analysed together
Adviora analyses the factors that actually influence AI-generated recommendations, rather than the ones that are simply easiest to measure.
AI visibility
Measure how often your brand appears across AI platforms, which is the baseline every other number here is judged against.
Entity intelligence
Strengthen how AI understands what your organisation, products and expertise actually are — before it can recommend you, it has to know what you are.
Trust & Authority
Evaluate the credibility signals that decide how confident a model is about using you as a source.
Content intelligence
Improve topical authority and content completeness, so there is something substantial to cite in the first place.
Technical SEO
Make sure AI systems can properly access, parse and interpret your website — the least glamorous requirement and the most common blocker.
Customer discovery
Create content aligned with the real questions and intent behind the prompts people are typing.
Competitor universe
Identify why competitors are receiving more AI recommendations than you, specifically rather than generally.
Increase AI citations
Being mentioned isn't enough
A mention without a citation is a brand an assistant knows about but will not vouch for. Adviora shows you the difference, and what closes it.
- Which pages AI references
- Which topics generate citations
- Which competitors receive more mentions
- Missing authority signals
- Knowledge gaps
- Opportunities for stronger AI recognition
Build stronger trust signals
AI systems evaluate credibility before recommending anyone
These signals collectively decide how confident a model is about naming you — and every one of them is something you can change.
- Brand consistency
- Expertise signals
- Author credibility
- Structured data
- Content freshness
- Knowledge graph relationships
- External authority
- Trust & Authority score
Monitor GEO performance over time
Generative search keeps moving
Measure long-term improvement across a landscape that changes underneath you.
- GEO score
- AI citation growth
- AI visibility
- Brand mentions
- Recommendation frequency
- Authority growth
- Competitor movement
- Optimisation progress
Aria
Ask Aria about your GEO strategy
Aria translates complex AI search behaviour into work your team can start this week.
Aria explains what the AI platforms currently believe about your brand, why, and which change is most likely to alter it.
See how Aria works- Why isn't our brand being cited by AI?
- Which pages should we improve first?
- How can we increase AI citations?
- Which competitors have stronger GEO performance?
- What will improve our GEO score?
Why teams choose Adviora for GEO
Dedicated GEO intelligence against a bolted-on AI tab
| Traditional SEO platforms | Adviora |
|---|---|
| Focus on search rankings | Optimise for AI-generated answers |
| Keyword-focused optimisation | Entity, authority and trust optimisation |
| Basic AI features bolted on | Dedicated GEO intelligence |
| Search visibility | AI recommendation visibility |
| Manual research, prompt by prompt | Continuous GEO monitoring |
| Generic recommendations | A prioritised AI optimisation roadmap |
Frequently Asked Questions
The practice of improving how AI-powered search platforms discover, understand, trust and recommend your business — so that your brand is the one referenced inside AI-generated responses.
SEO improves your ranking in traditional search engines. GEO increases the likelihood that an AI assistant references and recommends your business when generating an answer, which rewards overlapping but distinct signals.
AEO is about creating the single best answer to a customer question. GEO is about strengthening the broader signals — authority, entities and trust — that decide whether AI platforms cite and recommend your brand at all. The two work together, and Adviora tracks both.
ChatGPT, Google AI Overviews, Gemini, Claude, Perplexity and Microsoft Copilot, with further platforms added as they matter.
By combining AI Visibility, Entity Intelligence, Trust & Authority, Content Intelligence, Technical SEO, Customer Discovery and the Recommendation Engine into one set of prioritised opportunities.
Build an AI-ready brand
The future of search is powered by AI-generated answers. Strengthen your authority, increase your citations, and position your business to be the one recommended.